Superhuman Limited

putting people first


Superhuman is not a person: it’s a philosophy.

It’s based on the idea that technology has the capacity to give all of us superpowers – but only if we use it wisely. And we do that by putting people first.

People are the heart of every system – they buy our products, love our brand or business, work for us and do their best. Or not. If your vision or strategy doesn’t focus on people, the future doesn’t look quite as bright.

Yet, most businesses are not set up with this focus. They focus on numbers in spreadsheets – but these only show you what happened, not why.

Superhuman is about making connections for humans – with other people, with content, with products and services, brands and businesses. Superhuman enables and empowers people to do the things they need – and love – to do, and bring about sustainable success.

What we do

Our work spans across industry verticals and also across the business lifecycle. We are particularly interested in where the digital and physical worlds intersect, the implications of data and personal ownership and responsibility, and how to put technology in the service of humans rather than the other way round. We do consulting engagements, and we design and facilitate seminars.

But we are not your average agency.

We believe that the old-school Design Agency’s days are numbered. More and more businesses now understand that excellence in design thinking, service design and user experience are critical success factors, and outsourcing critical success factors is not sustainable.

Still, building these competencies and operationalising strong human-centred thinking from strategy through to putting the product in the customer’s hand doesn’t happen overnight.

That’s where we come in.

We help businesses of all sizes assess the size and shape of their current challenges, and then we help solve them. The difference is that we work with our clients to operationalise methods and absorb learnings as we go, so that by the time our engagement is finished, they can carry on without being dependent on us.

We do this because we believe that elevating the overall quality of thinking and design lays the groundwork for even more innovative thinking, and that’s what we’re all about.

Though every engagement is unique, most are comprised of one or more of the elements below.

What’s the Point?

    • Vision & values
    • Organisational structure for startups, spinoffs & turnarounds
    • Brand strategy

What are we doing & why are we doing it?

    • Product & service strategy
    • Design leadership
    • Partnership strategy & matchmaking
    • Communication & marketing strategy
    • Business model & monetization strategy
    • Measurement strategy

Inside out, outside in

    • Team structure to achieve commercial strategy, support & deliver product
    • Services/support
    • Process engineering
    • Training

What’s next?

    • Trend-watching and reporting
    • Opportunity identification & prioritisation
    • Thought leadership
    • Partnership strategy & matchmaking

How we do it

Most consultancies demonstrate how they work with templates or an infographic made up of circles and arrows. Scratch beneath the surface and the model starts to look a little shaky. Superhuman doesn’t have a one-size-fits-all approach because each organisation is unique. And while there are similarities and lateral lessons to be learned, no two projects are exactly alike.

Superhuman is built upon 22 years’ experience of working at the intersection of people, technology and business needs. We listen, carefully. We learn about your business, your challenges – the good and the bad. Together, we discuss the next steps.

What is certain is our approach is always about value, never about jargon.

We design strategies, products, services and organisational structures that use digital technology to improve individual lives. We do this within businesses or governments to make a positive contribution to society, and achieve commercial results.

We’re collaborative and facilitative, using a range of methods from workshops with C-Suite executives to hands-on with design and development teams. We strive for relevance, too: documentation must be brief, fit-for-purpose, focused and enable action.

We are Superhuman

new_feathersLouisa Heinrich is the Founder of Superhuman. She brings over 22 years’ total experience (17 in Digital), working with businesses and governments to design strategies, products, services and organisational structures that use digital technology to improve individual lives, make a positive contribution to society, and achieve commercial results.

She has held many titles, including Design Director in the first dotcom boom, Executive for Future Platforms at the BBC, and most recently Head of Strategy for international Service Design agency Fjord. She has led teams worldwide for multi-national businesses, is a thought leader and a recognised speaker on the intersection of people, technology and business.

She has worked with a broad variety of clients across most industry sectors – some names you might recognise are Nokia, Volksbank, Ericsson, Voddler, Procter & Gamble, Eli Lilly, Citibank, United Airlines, Daimler, and of course the BBC. Louisa blogs here, and is available for speaking engagements. You can also find her on Twitter and LinkedIn.

Ayman_squareAyman Maat is Design Director & Partner at Superhuman Limited. Since graduating from University College London with an MSc in Human Computer Interaction with emphasis on the relationship between personality trait and the constructs of acceptance, Ayman has practiced at some of the top design agencies in Europe.

In 11+ years leading international teams in the research and design of the end user’s experience in both the digital and physical environment, he has delivered cutting edge solutions for web, mobile, TV and specialist devices for clients operating predominantly in the Communications, Healthcare, Energy and Financial sectors. You can find him on LinkedIn here.

+ Superhuman also draws on a broad network of individuals as is needed and relevant to the task at hand. Below are a few of our regular collaborators.


Let's make stuff together!

Thank you! I have received your message.




Contact Info

Berlin | London