Superhuman is not a person: it’s a philosophy.

It’s based on the idea that technology has the capacity to give all of us superpowers – but only if we use it wisely. And we do that by putting people first: technology in the service of people, not the other way around.

People are the heart of every system – they buy our products, love our brand or business, work for us and do their best. Or not. If your vision or strategy doesn’t focus on people, the future doesn’t look quite as bright. Businesses now understand that customer experience is critical to success, but human-centred thinking needs to extend throughout the business, not just in the design and development process.


Our toolset is designed to embed human-centred thinking throughout the business lifecycle. From grappling with innovation to making a product that people will love, to hiring the right teams and maintaining a healthy culture, we’ve got the tools to help you navigate the territory.

Our tools don’t replace your process, though we can definitely help you reinvent it. They augment and transform what you already do, helping you think through challenges in a consistently human-centred way. Whether you’re an early-stage startup or a corporate multinational, we can help align your vision, products and strategies to real customer needs and ensure you have the right organisation and culture in place to deliver sustainable success. 

Superhuman Learning Sessions

A concentrated dose of actionable knowledge for your digital business.

Our tools are designed to be used by any kind of business because from start-ups to corporates, across most industry verticals, we’ve seen out clients grapple with similar challenges. We think it’s important that every business own its innovation process and the learnings that come from it, so knowledge transfer is a high priority on all of our consulting engagements.

To kickstart your human-centred thinking, we’ve also developed packaged full-day learning sessions that cover some of the most critical challenges: honing and shaping the right product, measurement and insights for better decision-making, customer-centred monetisation strategies and a crash course in systems thinking.

All of these sessions take place on a single, intensively interactive day. That may not seem like a lot, but a day spent with the right tools, people and focus can make a big difference for your business.

We’ve seen a lot of great outcomes from our sessions, including:

  • Products defined where before there was only a vague technology-driven remit
  • Weaknesses uncovered, leading to a service pivot
  • Opportunities identified, leading to new lines of business
  • Traditional commercial models freshly translated to feel digitally native
  • Disorganised, demoralised teams finding fresh focus and direction

We can of course also create a custom day or half-day tailored to your business’ specific needs. Find out more about our learning sessions HERE.

What we do

Embedding human-centred thinking throughout your business

We work with our clients to transform their businesses through human-centred thinking. More and more businesses now understand that excellence in design thinking, service design and user experience are critical success factors, but this thinking needs to begin before design teams are traditionally engaged. Customer-centricity needs to be embedded in the business from the vision on down, which is a significant shift from traditional thinking.

That’s where we come in.

We help businesses of all sizes honestly evaluate how well they align to the customers they serve, and then we help make the necessary adjustments. Our toolkit provides a framework that spans across industry verticals and also across the business lifecycle, in the digital world and where digital and physical intersect. We understand the implications of data and personal ownership and responsibility, and we strive to help businesses achieve sustainable success, socially and commercially.

We are not your average agency.

Crucially, we work with our clients to operationalise methods and absorb learnings as we go, so that by the time our engagement is finished, you can carry on without us. Building these competencies and operationalising strong human-centred thinking from strategy through to putting the product in the customer’s hand doesn’t happen overnight, but we believe that with the right tools and direction, any company can become a human-centred business.

Elevating the overall quality of thinking lays the groundwork for your organisation to innovate more effectively, and that’s what we’re all about: making a future we all want to live in.

How we do it

Collaborative and constructive

Our value lies in aligning the top-down with the bottom-up, translating vision into action and getting teams inspired and aligned to deliver. To do this we must collaborate, not dictate. We work hard to not only meet the goals we set together, but bring everyone along on the journey.

We listen carefully and strive to understand your business, culture, passions, challenges and ambitions as completely as possible. Every project is a series of feedback loops wherein we engage with you, analyse what we’ve heard and then reflect back to ensure we’re on track.

Rigorous, not rigid

All our tools and methods are modular, and the approach for each project is bespoke to the challenge at hand.

The tools themselves have been honed over nearly 20 years of use with clients large and small, across almost every industry vertical. This approach enables us to work more quickly than most agencies and consultancies, because there are no unnecessary steps along the way.

Though our approach is flexible, rigour is built into everything we do. We are inspired by the Scientific Method, and clearly articulate our research, hypotheses, assumptions and conclusions at every step

Low overhead, high value

We don’t believe in wasting time – yours or our own. We set and manage expectations carefully, so you’ll always know what we need from you and what to expect from us. Every interaction is structured to get maximum value with minimal load on your teams.

Our documentation is lean and fit for purpose: we don’t believe in filler or waffle. We strive to make everything as simple as possible – but no simpler.

Though every engagement is unique, our toolkit is our anchor:


Proposition, Brand Promise & DNA: aligning the vision and values of the company with real customer value to create a compelling brand and proposition

Generative & evaluative research: iterating and perfecting the proposition through benchmarking, data analysis and customer research

Customer definition: archetypes that help illustrate customer value and needs


Experience / Lifecycle Map: a comprehensive view of how and where your product or service fits into the lives of your customers – this helps you prioritise ideas and identify opportunities for innovation or partnership

Magic Moments: storyboarding key high-value interactions that form the lynchpins of the MLP as well as the basis for a monetisation strategy

Strategic Roadmap: a framework for prioritising features and functionality against customer priorities

Measurement framework: tied to the Strategic Roadmap


Ideal Shape: a skills-based approach to organisation structure and planning for startups, spinoffs & turnarounds

Process alignment: making processes more modular and object-oriented to encourage collaboration and optimise delivery

Learning sessions: helping to embed knowledge and operationalise learnings


Opportunity Map: identifying and quantifying promising problem spaces to explore

Scenario Planning: using research driven scenarios to test and iterate hypotheses about the future

Ideation sessions: collaborative sessions to explore problem spaces and deliver opportunity maps

We also offer mentorship and support along the way, including design leadership, partnership, marketing and communication strategy, thought leadership and trend-watching and reporting.

We are Superhuman

Louisa Heinrich – Founder

Louisa is a design, strategy and innovation leader. Over the past 20 years, she has been part of the development of many technologies that are now considered commonplace. As design director during the first dotcom boom, Louisa led the design of some of the first digital consumer projects for banks, healthcare companies and government services. She was executive director for BBC future platforms when iPlayer was released. As global head of strategy for international design agency Fjord (now part of Accenture), she was responsible for trends and thought leadership, as well as working on award-winning projects such as Bonnier Media’s News Plus, which reinvented the newspaper for the touch-screen era. She founded Superhuman in 2013 to focus on the human aspects of the digital future, and works with clients large and small to align business planning and technology with the needs of real people.

Louisa is also a highly regarded speaker on topics such as the future of technology, technology and society, strategic and product development and planning, personal identity in the digital age, big data, screen-less interfaces (the IoT), AI and design education.

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Superhuman also draws on a broad network of individuals as is needed and relevant to the task at hand. Below are a few of our regular collaborators.


Alexandra Deschamps-Sonsino

I’m an interaction designer, product designer & entrepreneur based in London. I have been focusing on consumer-facing internet of things products & services since 2005. I am the founder of the Good Night Lamp, a family of internet-connected lamps. I run designswarm, an internet of things design practice & consultancy and work with clients who want to design next generation connected products & help advise early stage smart products businesses. I am a co-founder of Internet of People, an agency for internet-of-things consultants. You can find her on Twitter / LinkedIn


Simon White

Simon is a creative and strategist, whose work is driven by a philosophy of innovation. He brings 16+ years advertising experience (digital, print, integrated – at a global level; 10+ years innovation consulting (digital, product and service) and 10+ years strategic and creative alignment. Over the past 16+ years, Simon has worked with many of the good and great in the London digital and integrated advertising scene, helping brands such as Sony, Audi, adidas and Philips make sense of the digital ecosystem and all it has to offer. Now working as a consultant for both agencies and their clients, his problem-solving skills span creative, strategy, UX and tech. You can find him on Twitter / LinkedIn

Tommy Rockett

Tommy Rockett

Rockett has over 20 years experience providing Design solutions for Print, Branding, Digital & Web. Beginning in the days of cowgum, scalpels and bromide, transitioning through the history of Apple products and conquering html from its infancy. Now finding himself working with a plethora of happy clients worldwide in a multitude of formats and disciplines. Rockett immerses himself in the creative journey, driving the project forwards, exploring the story, characters and plot to construct the perfect conclusion. Always committed to finding the right solution while injecting a healthy dose of fun. You can find him in space

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