Louisa Heinrich – Superhuman Limited https://weareallsuperhuman.com Putting people first Wed, 13 Sep 2017 14:51:37 +0000 en-GB hourly 1 https://wordpress.org/?v=6.9.4 BEYOND THE USER JOURNEY: A CRASH COURSE IN SYSTEMS THINKING https://weareallsuperhuman.com/beyond-the-user-journey/ Fri, 22 Apr 2016 16:43:40 +0000 http://weareallsuperhuman.com/?p=350

The digital world grows more complex every day, and to deliver to extremely tight timescales, we’ve developed tools, methods and shortcuts that enable us to get the MVP out the door.

But these methods are limited to only the personas and user journeys we expect – they are the beginning, not the end. And increasingly, as we enter a world of connected objects, wearables, environments and other experiences that go beyond the screen, a set of linear journeys just doesn’t do the job anymore.

Going beyond the journeys we can imagine, freeing the user to engage however they see fit, isn’t easy, but it’s important – and it’s illuminating, and fun. This seminar will help you develop lateral and systems thinking skills that help you think beyond the linear, uncovering new directions and opportunities to connect and engage with users.

Next date: TBC

Tools you’ll learn to use:
  • Lateral thinking puzzles – interactive games designed to get you thinking outside of your ‘normal’ pathways
  • Scenario encoding and decoding – exercises to help you think more creatively and laterally about a problem
  • Experience Map
  • Etiquette Guidelines – an alternate or complement to traditional User Journeys, this tool defines the behaviour of a product or service based on the qualities of its relationship to the user, rather than by limiting its capabilities
Especially recommended for:
  • Product Managers (startup or corporate)
  • Founders
  • Heads of UX
  • Heads of Innovation
  • Product & Service Designers
  • Investors

Contact us about this session.

]]> FROM MVP TO MLP: MAKE YOUR PRODUCT LOVABLE https://weareallsuperhuman.com/from-mvp-to-mlp/ https://weareallsuperhuman.com/from-mvp-to-mlp/#respond Fri, 04 Oct 2013 12:03:30 +0000 http://weareallsuperhuman.com/?p=1
Minimum Viable Product is as ambiguous as it is ubiquitous – what are the criteria for viability, and who decides?

The reality is that your customers will decide whether your product is viable for them or not, and they vote with their downloads, engagement and reviews. The truth is, your product isn’t viable until it’s loved: perception is reality and a lasting emotional connection is the holy grail. You need to aim for a Minimum Lovable Product.

Next date: TBC

Tools you’ll learn to use:
  • DNA framework – translates your business goals into customer value
  • Strategic Roadmap – a foundation for prioritising features and new ideas so that they deliver maximum customer value
  • Experience Map – helps you understand how different customers see and interact with your product
Especially recommended for:
  • Product Managers (startup or corporate)
  • Founders looking to pivot or launch a new idea
  • Heads of UX
  • Investors

Contact us about this session.

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