Tommy Rockett – Superhuman Limited https://weareallsuperhuman.com Putting people first Sat, 18 Feb 2017 18:28:15 +0000 en-GB hourly 1 https://wordpress.org/?v=6.9.4 WHY IS MORE IMPORTANT THAN WHAT: RESEARCH & MEASUREMENT https://weareallsuperhuman.com/why-is-more-important-than-what/ Fri, 22 Apr 2016 16:38:13 +0000 http://weareallsuperhuman.com/?p=344

People are the heart of every system, and it’s people who will make or break your product – so it stands to reason that the more you know about your customers, the more successful you’ll be.

Lots of data isn’t necessarily the answer. It’s not enough to know what happened; in order to respond effectively you also need to know why. This seminar will expose you to the various ways of uncovering your customers’ “why” so that you can more effectively measure success and identify opportunities for improvement, or even entirely new products.

Next date: TBC

Tools you’ll learn to use:
  • DNA Framework & Strategic Roadmap (Review)
  • Experience Map (Extended) – includes the ways different customers see and interact with your product and extends outward to before and after the engagement, to identify drivers, ecosystem plays and lateral opportunities
  • Archetypes, Personas and Segmentation – the benefits and pitfalls of various ways of profiling your customers
  • Introduction to research methods – hands-on primer on Generative and Evaluative research types and methods used throughout the product and innovation process, including observational/ethnographic, market research, co-creation and user testing
  • Discussion Guides – how to construct an insightful conversation
Especially recommended for:
  • Product Managers (startup or corporate)
  • Founders
  • Heads of UX
  • Heads of Business/Finance
  • Heads of Innovation
  • Investors

Contact us about this session.

]]> MAGIC MOMENTS: CUSTOMER CENTRED MONETISATION https://weareallsuperhuman.com/monetising-real-value/ Fri, 22 Apr 2016 16:20:18 +0000 http://weareallsuperhuman.com/?p=341

Your product is fresh and innovative; your business model should be too. Great ideas are often developed without much thought about monetisation, and when models are bolted on later they can be counter-productive.

Finding the places where customers perceive the most value is a great way to avoid the negative feedback loop of “I’ll annoy you with ads until you pay me to stop.” It is a demonstrated fact that people will pay what they think is fair for something they find valuable.

This seminar will cover techniques for identifying the ‘magic moments’ that bring your customers the most satisfaction. This will enable you to create a monetisation framework that’s suited to your business, your customers and your brand.

Next date: TBC

Tools you’ll learn to use:
  • DNA Framework & Strategic Roadmap (Review)
  • Experience Map
  • Magic Moments – tell the stories of the interactions, exchanges and outcomes that mean the most to your customers
  • Pricing & Revenue Framework – defines individual revenue streams and pricing to be used in forecasting
Especially recommended for:
  • Product Managers (startup or corporate)
  • Founders looking to monetise a new or existing product
  • Investors

Contact us about this session.

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