Superhuman Limited

BEYOND THE USER JOURNEY: A CRASH COURSE IN SYSTEMS THINKING

Louisa Heinrich — Fri, 22 Apr 2016 16:43:40 +0000

The digital world grows more complex every day, and to deliver to extremely tight timescales, we’ve developed tools, methods and shortcuts that enable us to get the MVP out the door.

But these methods are limited to only the personas and user journeys we expect – they are the beginning, not the end. And increasingly, as we enter a world of connected objects, wearables, environments and other experiences that go beyond the screen, a set of linear journeys just doesn’t do the job anymore.

Going beyond the journeys we can imagine, freeing the user to engage however they see fit, isn’t easy, but it’s important – and it’s illuminating, and fun. This seminar will help you develop lateral and systems thinking skills that help you think beyond the linear, uncovering new directions and opportunities to connect and engage with users.

Next date: TBC

Tools you’ll learn to use:

Lateral thinking puzzles – interactive games designed to get you thinking outside of your ‘normal’ pathways
Scenario encoding and decoding – exercises to help you think more creatively and laterally about a problem
Experience Map
Etiquette Guidelines – an alternate or complement to traditional User Journeys, this tool defines the behaviour of a product or service based on the qualities of its relationship to the user, rather than by limiting its capabilities

Especially recommended for:

Product Managers (startup or corporate)
Founders
Heads of UX
Heads of Innovation
Product & Service Designers
Investors

WHY IS MORE IMPORTANT THAN WHAT: RESEARCH & MEASUREMENT

Tommy Rockett — Fri, 22 Apr 2016 16:38:13 +0000

People are the heart of every system, and it’s people who will make or break your product – so it stands to reason that the more you know about your customers, the more successful you’ll be.

Lots of data isn’t necessarily the answer. It’s not enough to know what happened; in order to respond effectively you also need to know why. This seminar will expose you to the various ways of uncovering your customers’ “why” so that you can more effectively measure success and identify opportunities for improvement, or even entirely new products.

Next date: TBC

Tools you’ll learn to use:

DNA Framework & Strategic Roadmap (Review)
Experience Map (Extended) – includes the ways different customers see and interact with your product and extends outward to before and after the engagement, to identify drivers, ecosystem plays and lateral opportunities
Archetypes, Personas and Segmentation – the benefits and pitfalls of various ways of profiling your customers
Introduction to research methods – hands-on primer on Generative and Evaluative research types and methods used throughout the product and innovation process, including observational/ethnographic, market research, co-creation and user testing
Discussion Guides – how to construct an insightful conversation

Especially recommended for:

Product Managers (startup or corporate)
Founders
Heads of UX
Heads of Business/Finance
Heads of Innovation
Investors

MAGIC MOMENTS: CUSTOMER CENTRED MONETISATION

Tommy Rockett — Fri, 22 Apr 2016 16:20:18 +0000

Your product is fresh and innovative; your business model should be too. Great ideas are often developed without much thought about monetisation, and when models are bolted on later they can be counter-productive.

Finding the places where customers perceive the most value is a great way to avoid the negative feedback loop of “I’ll annoy you with ads until you pay me to stop.” It is a demonstrated fact that people will pay what they think is fair for something they find valuable.

This seminar will cover techniques for identifying the ‘magic moments’ that bring your customers the most satisfaction. This will enable you to create a monetisation framework that’s suited to your business, your customers and your brand.

Next date: TBC

Tools you’ll learn to use:

DNA Framework & Strategic Roadmap (Review)
Experience Map
Magic Moments – tell the stories of the interactions, exchanges and outcomes that mean the most to your customers
Pricing & Revenue Framework – defines individual revenue streams and pricing to be used in forecasting

Especially recommended for:

Product Managers (startup or corporate)
Founders looking to monetise a new or existing product
Investors

FROM MVP TO MLP: MAKE YOUR PRODUCT LOVABLE

Louisa Heinrich — Fri, 04 Oct 2013 12:03:30 +0000

Minimum Viable Product is as ambiguous as it is ubiquitous – what are the criteria for viability, and who decides?

The reality is that your customers will decide whether your product is viable for them or not, and they vote with their downloads, engagement and reviews. The truth is, your product isn’t viable until it’s loved: perception is reality and a lasting emotional connection is the holy grail. You need to aim for a Minimum Lovable Product.

Next date: TBC

Tools you’ll learn to use:

DNA framework – translates your business goals into customer value
Strategic Roadmap – a foundation for prioritising features and new ideas so that they deliver maximum customer value
Experience Map – helps you understand how different customers see and interact with your product

Especially recommended for:

Product Managers (startup or corporate)
Founders looking to pivot or launch a new idea
Heads of UX
Investors